For Suppliers: This platform is an easy-to-use, direct and efficient advertising tool that essentially aims to connect suppliers in an industry to consumers. A potential supplier will register on our website and enter basic and relevant company information which will be displayed via the Yellow Suppliers’ smart phone app (a supplier will be allowed a free trial period after which they will have to purchase a subscription).
The primary function of the app is to enhance the supplier’s information and maximize exposure to prospective customers by ensuring that the supplier information is being catered for the desired target market. For Consumers: Yellow Suppliers’ have found an opportunity to mitigate the connection gap between suppliers and consumer.
The app intends to locate suitable suppliers for consumers by allowing the consumer to categorically narrow suppliers down to tailor their needs. For example, if a kiwifruit orchardist is in need of bees but their usual supplier is experiencing difficulties, then they are able to open the Yellow Suppliers’ app and search for beehive suppliers within their region within a matter of clicks.